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Frequently
Asked Questions
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Who
needs a web site
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- Anyone
who offers a product or service.
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What
are the benefits
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- Web
sites allow your company to advertise more
effectively, while reducing marketing overhead
by reaching a broader target audience.
- Web
sites deliver marketing information to a
prospective client without the hassle and
cost sometimes associated with sloughed
mail and/or courier systems.
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What
is a good web site
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- A
Web site should be organized to deliver
clear and concise information
- Functional
Links
- Clean,
crisp graphics
- Esthetically
pleasing to the eye
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| What
do I need to get started |
- Determine
your target audience
- Write
a brief outline of important facts your
audience and/or client will want to know
about you
- Include:
- Contact
Information
- Brief
company bios of key contacts (i.e. principals,
founder/owners, board members, staff,
employees)
- Quality
photos and graphics (i.e. logos, product,
staff, employees, office/facilities)
- Mission
Statement
- Client
List
- Affiliates
- Memberships
- Order
Forms
- Determine
your color scheme and layout (keep in mind
that your web site will often be the first
and lasting impression to a potential client).
- Domain
Name Registration/Server Space should be
researched and purchased (your web master
should assist you with this detail to ensure
effective service and a smooth transition
when you go live to the "world wide
web").
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